Mrs.Lovegood was founded by Juliana Hurtado, a textile designer from Central Saint Martin’s College of Art & Design in London. She has worked for ten years as an independent designer and interior design consultant.
Mrs. Lovegood is an answer to the needs of clients to have unique items that connect their homes to the very essence of designing and making, natural materials and 100% handmade items.
Mrs. Lovegood is inspired in tradition; connecting with the beauty of a tiny imperfection and the unique touch of handmade crafts. Mrs. Lovegood is a passion for texture, a discovery of the very soul of a material, the history of its threads and the ability to decipher its heritage.
Mrs. Lovegood brings back the techniques of our grandmothers and reignites them with contemporary design; this mixture of past and present results in a truly beautiful, lasting product.
The rhythmical clicking of the looms and the silent laughter of the artisans who embroider and weave with their prodigious hands is the background music of Mrs. Lovegood’s atelier, a space dedicated to slower, more romantic times. Each object has imprinted a bit of the soul of each of the people that take part in the process, all the way from the inspiration to the packaging.
Nidia was 8 years old when she began sitting by her aunt, watching her knit. When she was a child she spent her allowance on crafts magazines and yarns. She has practised her craft for 50 years. She is passionate, quick and strong. Nidia has been on the team since 2014.
Yolanda has been with us since the beginning of Mrs Lovegood. She learned how to do crochet and embroider in school. When she made a blanket for her first son, she discovered this was her real passion. She is the person behind our handmade animals and many other embroidery products and crochet items. Her son Gilberth was her first and most important student.